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How gender norms shape preference: the role of counter-stereotypes

20260 citationsJournal Articlediamond Open Access

Authors

Hyewon Cho · Stonehill College

Hyejin Lee · Sungkyunkwan University

Minji Suh · Sogang University

Topics & Keywords

Evolutionary Psychology and Human Behavior Decision-Making and Behavioral Economics Social and Intergroup Psychology

UN Sustainable Development Goals

Gender equality

Publication Details

Published in: Social Influence

Volume 21, Issue 1

DOI: 10.1080/15534510.2026.2629038

Field-Weighted Citation Impact: 0.00

How gender norms shape preference: the role of counter-stereotypes | Researchclopedia