Consumers’ Trait Curiosity as a Driver of Green Packaging Message Favorability and Engagement: The Moderating Effect of Message In(Congruence)
20260 citationsJournal Article
Field-Weighted Citation Impact: 0.00
Consumers’ Trait Curiosity as a Driver of Green Packaging Message Favorability and Engagement: The Moderating Effect of Message In(Congruence) | Researchclopedia