Measuring banking performance using the balanced scorecard(Applied research on the National Bank of Iraq)

The Research Aims To Measure The Banking Performance By Means Of A Balanced Scorecard Applied To The Al-Ahly Bank Of Iraq , The Researchers Applied The Current Research To A Private Commercial Bank, Which Is Al-Ahli Iraqi Bank, And For The Period (2004-2024), They Applied A Special Measure That The Researchers Adopted And Designed Based On A Number Of Studies. Research plays an important role in an important economic sector - the banking sector - which acts as an important artery in the economy. This importance comes from the necessary role in financial mediation, and provides savings and provides credit to different fields and organizations. Research also addresses the challenge of a real world: The need for banks to develop new mechanisms and methods for measuring banking performance. In addition, it gives them the right to remain competitive in the region and achieve high level of performance. By Applying The Balanced Scorecard, It Was Revealed That The National Bank Achieved An Unacceptable Level At The Aggregate Level Of The Card And The Financial And Growth In Banking Performance And acceptable performance in customer, internal operations, learning and growth and financial for some years. The Need For Banks To Use The Balanced Performance Card As A Tool For Measuring And Evaluating Banking Performance, Which Leads To Improving Services Provided To Customers, And Thus Improving Traditional And Modern Performance Measures Leading To The Result In Achieving High Banking Performance, Which Is Represented In The Banks Achieving Their Goals And Their Long-Term Goals. The Research Came To Fill A Knowledge Gap Represented By The Scarcity Of Local And Arab Studies That Dealt With The Impact Between Research Variables In One Hypothetical Model, And The Importance Of This Relationship In Achieving Excellence And Excellence For The Research Sample Bank