Colour of medicines and children’s acceptability: What children think of the colour of oral dosage forms?

This study offers valuable insight into children's preferences for medicine colour. Pink and blue were associated with sweet/flavourful tastes, while neutral colours were perceived as tasteless, particularly by participants aged 12-18 years. These findings can inform paediatric formulation strategies, particularly the selection and use of colouring agents, in alignment with current regulatory requirements when their inclusion is considered necessary.