Server-Guided Ad insertion in 6th edition of MPEG DASH

Server-Guided Ad Insertion (SGAI) methodologies combine the best in both traditional approaches to dynamic advertisement (DAI), client-side and server-side. It is nearly as scalable as the client-side approach while being as robust and uniform and low-effort as the server-side approach. Unsurprisingly, lots of work is happening in the industry to support the approach.