Online marketing for alcohol home delivery and alcohol purchasing behaviour: A mixed-methods study

20260 citationsJournal Articlehybrid Open Access

Authors

Kerri Coomber · Deakin University

Kira Button · Deakin University

Emma Masiero · Deakin University

Florentine Martino · Deakin University

Adyya Gupta · Deakin University

Ryan Baldwin · Eastern Health

Peter Miller · Deakin University

Abstract

These findings show current marketing strategies encourage drinkers to purchase more alcohol. Strengthened policy initiatives are needed to help reduce alcohol-related harms due to marketing practices.

Topics & Keywords

Substance Abuse Treatment and Outcomes Wine Industry and Tourism Consumer Market Behavior and Pricing

Publication Details

Published in: International Journal of Drug Policy

Volume 150, pp. 105202-105202

DOI: 10.1016/j.drugpo.2026.105202

Field-Weighted Citation Impact: 0.00

Command Palette

Online marketing for alcohol home delivery and alcohol purchasing behaviour: A mixed-methods study

Authors

Abstract

Topics & Keywords

Publication Details