Pavlovian-to-instrumental transfer effect after devaluation as indicator of habitual behavior together with stress responsivity predicts daily use of buying-shopping platforms

The findings indicate an interplay between stress responsivity and habitual behaviors on everyday use of buying-shopping platforms, aligning with the I-PACE model. Future research should investigate long-term longitudinal effects of habit formation in the development of problematic online BSh. Clinical implications include building and implementing functional habits for stressful events to counteract shopping-specific habits facilitated by stress.