Patient Preferences for Hypertension Treatment Outcomes: A Quantitative Field Study Using the Analytic Hierarchy Process

This is the first study to apply AHP to hypertension treatment preferences, identifying stroke and death as equally worrisome outcomes, clearly prioritized for avoidance. Thus, prolonging life is not universally the primary goal among patients. Integrating patient preferences into clinical decision-making may support a more patient-centered approach and improve treatment adherence and outcomes.