Impact of Focus Farm Management on Growth Performance, Mortality, and Economic Efficiency in Commercial Broiler Production

Commercial broiler production in Punjab, Pakistan, faces persistent constraints related to biosecurity gaps, suboptimal brooding and environment control, variable flock monitoring, and rising input costs, which collectively reduce growth performance and profitability. Integrated farm-management models may improve biological efficiency and economic returns under field conditions. Objective: To assess the influence of an integrated Focus Farm Management (FFM) system on production performance, flock health, energy efficiency, and economic outcomes in commercial broiler production in Punjab, Pakistan. Methods: A comparative field trial was conducted in Punjab, Pakistan, using 40,000 day-old broiler chicks allocated into two groups: Focus Farm Management (FFM; n=20,000) and conventional management control (n=20,000). The FFM model implemented structured brooding, stage-specific feeding, strict environmental control, enhanced biosecurity, and continuous monitoring of flock performance. Outcomes included mean daily weight gain, feed conversion ratio, mortality, medication cost per bird, energy consumption per bird (kWh/bird), flock uniformity, and cycle-level revenue impact. Group comparisons were performed for key performance indicators, with statistical significance considered at p<0.05. Results: Broilers managed under FFM achieved higher mean daily weight gain than controls (58.0 vs 54.0 g/day). Feed conversion improved under FFM (1.42) compared with conventional management (1.72). Mortality was lower in the FFM group (2.5%) than in the control group (6.5%), representing a 61.5% relative reduction. FFM also reduced medication cost per bird and improved energy efficiency (0.19 vs 0.24 kWh/bird), alongside better flock uniformity. Economic analysis indicated that reduced mortality and improved performance generated an additional PKR 592,800 per production cycle for a 20,000-bird flock. Conclusion: Focus Farm Management was associated with improved growth performance, feed efficiency, survival, and energy use, translating into meaningful economic gains in commercial broiler operations in Punjab, Pakistan. Wider adoption of integrated management practices may enhance productivity and profitability in comparable poultry farming settings.