RHETORICAL STRATEGIES AND PERSUASIVE DISCOURSE IN THE OPENINGS OF THE SEVEN MUʿALLAQAT: A CRITICAL ANALYSIS OF PRE-ISLAMIC POETIC ARGUMENTATION

This academic paper aims to highlight the most sophisticated examples of pre-Islamic poetry. For more than fourteen centuries, the Mu'allaqat have remained a model to be emulated and an example to be followed, due to their complete structure and tight weave. They have bequeathed to Arabic poetry its well-known talili structure, with its fixed rhythms and its established aesthetic traditions. Pre-Islamic poetry remains a rich and inexhaustible source for study and research, thanks to the fertility of its texts, which attract critics with their appeal. These texts are rich in creative energy, aesthetic tools, and emotional pleasure. As for the issue that this study will attempt to explore, it revolves around the role of the rhetorical mechanisms that poets included in the introductions to their seven mu'allaqat in achieving the persuasive effect on the recipient, especially if we take into account the specificity of these poetic texts and their historical references.