Factores Críticos de Éxito (FCE) de las Exportaciones: Una Mirada desde el Oriente Antioqueño (OA) – Colombia

Exports have been identified as a critical catalyst for a nation's economic advancement, playing a pivotal role in optimizing productivity, fostering competitiveness, and enhancing the quality of life for its citizens through job creation and income generation. Oriente Antioqueño has emerged as a pivotal region for Colombia's foreign trade, owing to the diversity of its product and service offerings, its expanding infrastructure, the presence of a free trade zone, and the availability of an international airport. Nevertheless, to consolidate its position in international markets, it is imperative that the company engage in meticulous planning, the development of robust capabilities, and rigorous studies and analyses. These efforts will enable the company to capitalize on the opportunities offered by globalization. Consequently, internal, strategic, and relational factors emerge as essential elements for competing successfully in the foreign market and ensuring long-term sustainability. A quantitative approach was utilized to conduct market research with 101 exporting companies of varying sizes located in the subregion. The objective of this research was to identify the critical factors that determine export success for companies in Eastern Antioquia.