3D and Immersive Technologies in Tourism: A Bibliometric Analysis

Three-dimensional (3D) technologies form a significant part of information and communication technologies (ICT). These are the basis of immersive experiences in digital environments. The main research questions at the present paper are when the scientific studies on their application in tourism start and increase, which are the most cited papers discussing the topic and in which countries this theme is most researched. To achieve these goals the bibliometric analysis is used. It is based on the science mapping approach and reveals the knowledge structure in the temporal and spatial aspects of the scientific literature regarding 3D and immersive technologies in tourism. VOSviewer is selected as the software for mapping the results. The research is based on the global databases Scopus and Web of Science. The results show that interest in the topic has been growing since 2019. The most active researchers are from India, the UK, and China. The main areas where the application of 3D and immersive technologies in tourism is being studied are Computer Science, Business, Management and Accounting, and Social Sciences.