Associations between financial hardship and alcohol reduction attempts in the context of a cost-of-living crisis and alcohol tax reforms: a population study in Great Britain, 2023–25

Amid the cost-of-living crisis and recent alcohol duty reforms, cost has emerged as a key motive for alcohol reduction attempts among adults drinking at risky levels, particularly those facing financial and psychological vulnerability. Support for these groups is critical to ensure cost-driven attempts translate into meaningful reductions in alcohol-related harm.