PENERAPAN E-GOVERNMENT MELALUI PLATFORM CARIAKU DALAM MENINGKATKAN LAYANAN INFORMASI PRODUK UMKM DI KABUPATEN SLEMAN

The purpose of this study is to analyse the implementation of e-government through the CariAku Platform in improving MSME product information services in Sleman Regency. This research is important because the number of MSMEs in Sleman Regency continues to increase every year, along with changes in consumer behaviour that are increasingly oriented toward digital technology. Therefore, the implementation of e-government is needed to support MSMEs in the digital era. The implementation of e-government through the CariAku Platform is analysed using the e-government success theory proposed by Indrajit (2016), which consists of three main elements: support, capacity, and value. This study uses a descriptive qualitative method to describe the actual conditions related to the use of the CariAku Platform. The results show that the CariAku Platform has not been implemented optimally. Several problems were found, including a lack of socialisation, limited budget allocation, and insufficient human resources. As a result, the platform has not had a significant impact on registered MSME actors or on the community and tourists as users. This research is expected to be useful as an evaluation reference for the government to improve the implementation of e-government through the CariAku Platform in Sleman Regency.