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Exploring the effects of brand community dissolution

20260 citationsJournal Article

Authors

Miles V. Condon · St. Norbert College

Debra A. Laverie · Texas Tech University

Chu-Yen Pai · Minnesota State University, Mankato

Adam Cann · University of Houston

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Service and Product Innovation

Publication Details

Published in: Marketing Letters

Volume 37, Issue 1

DOI: 10.1007/s11002-026-09812-x

Field-Weighted Citation Impact: 0.00

Exploring the effects of brand community dissolution | Researchclopedia