Design and Implementation of a Web-Based Marketing Information System for Oil Palm Midrib Products in the Kayu Raja Village Community

The marketing of oil palm midrib products in Kayu Raja Village remains conventional, limiting market reach and sales efficiency. While numerous studies have examined web-based marketing systems for general MSMEs, limited research has addressed user-centered system design and evaluation for rural communities marketing agricultural by-products such as oil palm midribs. This study aims to design, implement, and evaluate a web-based marketing information system tailored to the characteristics of the Kayu Raja Village community. The research adopts the Software Development Life Cycle (SDLC) using the Waterfall model, encompassing requirements analysis, UML-based system design, implementation, and testing. System evaluation was conducted through black-box testing to assess functional performance and user acceptance testing (UAT) to measure usability and user satisfaction. The findings indicate that the developed system effectively provides product catalog management, online ordering, and structured transaction data processing. User evaluation results demonstrate that the system is functional, user-friendly, and aligned with rural user capabilities. The implementation contributes to expanding market access, improving marketing efficiency, and strengthening the economic competitiveness of the village community.