Post Pandemic Visitor Engagement and Resource Utilization: A Comparative Analysis (2022-2024) of Tanauan City College

This study examines the relationship between library client visits and borrowing behavior at Tanauan City College Library over three years (2022–2024). Despite an increasing trend in visitor traffic, borrowing rates did not consistently follow suit. The research conducts a SWOT analysis to identify strategies for improving resource utilization. A practical, data-driven approach analyzed monthly visitor and borrowing records from 2022 to 2024. The non-experimental, retrospective design relied on existing library records to uncover patterns and relationships between these variables. One-way ANOVA results revealed statistically significant differences in both visitor and borrowing counts across the years. Visitor counts showed F=5.92,p=0.006F=5.92,p=0.006, while borrowing counts indicated F=4.38,p=0.019F=4.38,p=0.019. These findings confirm that observed changes were not mere random fluctuations but reflected meaningful shifts in client engagement with library resources. In summary, the data highlights a critical disconnect: high visitor traffic does not guarantee high borrowing or engagement. While footfall increased, borrowing lagged, signaling untapped potential in converting visits into active resource use. The SWOT analysis underscores strengths like growing visibility and opportunities for targeted outreach, while addressing weaknesses such as underutilized collections and threats from digital alternatives. Recommendations urge the library to adopt intentional strategies, including user education programs, enhanced resource promotion, and interactive events to foster deeper interactions. By bridging the visit-engagement gap, Tanauan City College Library can optimize utilization and better serve its community.