Determinantes de la Adopción del Comercio Electrónico en Pymes Mayoristas

The objective of the article is to determine the operational and digital perception characteristics for E-commerce (EC) adoption in wholesale SMEs. The quantitative method analyzed 185 wholesale SMEs in Chihuahua, Mexico, using binary logistic regression. The results indicate a robust model (94.6% global accuracy). EC adoption is significantly associated with perceived benefits (Exp(B)=55.698), transactional web functions (Exp(B)=43.771), and the use of integrated technological systems (Exp(B)=22.019). The findings reveal that success is not fortuitous; it depends on organizational maturity and a strategic managerial vision that supports technological infrastructure. The originality lies in the quantitative analysis of specific technological implementation factors for wholesale trade SMEs within a Mexican regional context. The limitation is that the inference is restricted to wholesale trade SMEs in the city of Chihuahua.