E-Commerce and Banking Synergy in the Digital Economy: A Blibliometric Mapping of Research Trends (2021-2025)

The development of the digital economy is driving the transformation of trade and financial service systems thru synergy between e-commerce and digital banking. The integration of these two sectors enhances transaction efficiency and forms a more inclusive and sustainable digital economic ecosystem. This study aims to map the development, intellectual structure, and global research trends related to the relationship between e-commerce and digital banking from 2021 to 2025 using a bibliometric approach. The research method is descriptive qualitative with bibliographic coupling technique. Data was obtained from the Dimensions database using the keywords "e-commerce" and "banking," then processed and visualized using Microsoft Excel and VOSviewer. The analysis was conducted on documents, publication sources, authors, organizations, and countries to identify patterns of referential linkages and thematic clusters. The analysis results show that literature from the 2021–2022 period is the main foundation of the scientific structure. Two dominant thematic clusters were identified: e-commerce and digital banking integration from the perspective of technology adoption and user behavior, and a cluster focused on system innovation, operational efficiency, and electronic transaction security. The research network is dominated by contributions from Asian countries, particularly China and India.