Lexical Semantic Problems in Cross-Cultural Translation: The Case of Luo and Luugoli Communities

There are diverse strategies for addressing the lexical-semantic problems in translation. Yet, no studies have scrutinised the strategies for dealing with the lexical-semantic problem in cross-cultural translation. This paper considered the strategies employed to overcome the lexical semantic problem in the context of informative translation among the Luo and Luugoli communities in the conflcuence areas in Kenya. Thus, the paper considered the lexical-semantic challenges encountered in cross-cultural translation, focusing on the complex issues that arise when transferring meaning across languages with different semantic orientations and cultural backgrounds. For instance, polysemy, homonymy, synonymy, idioms, metaphors, and culture-specific concepts tend to be problematic for translators. In this regard, crosscultural stranslation adds a significant layer to the already complex lexical-semantic problem. Hence, interrogating the practical strategies for resolving the lexical-semantic ambiguities during translation while preserving the semantic equivalence between source and target texts is deemed acutely essential. This is done in light of the understanding that language and culture are so closely intertwined yet markedly different, and that language is usually seen as a verbal expression of culture. Based on the analysis of literature, the lexical-semantic changes experienced during translation have been suggested. It is argued that borrowed items present lexical-semantic problems during translation. As a result, translation strategies are required to resolve the lexical semantic problems during translation to enhance cross-cultural communication