Ethical Implications of AI in Neuromarketing in the Context of Consumer Privacy

The integration of artificial intelligence into neuromarketing has redefined how businesses analyse consumer behaviour and tailor their marketing strategies. Traditional neuromarketing have provided valuable insights into subconscious decision-making processes. However, with neuromarketing AI's possibilities has become more precise, scalable, and personalized than ever before. While these advancements offer businesses powerful tools to enhance consumer engagement, they also introduce significant ethical concerns. AI-driven neuromarketing raises pressing questions about consumer privacy, informed consent, and data security. Chapter purpose is to explore the ethical implications of AI-powered neuromarketing by identifying key challenges, including risks of consumer manipulation, potential misuse of sensitive biometric data, and regulatory gaps. Additionally, the study proposes solutions to mitigate ethical concerns, offering recommendations for businesses and policymakers to strike a balance between leveraging AI's potential and protecting consumer rights.