Innovation and Sustainability in the Cosmetics Industry: A Global Perspective with Local Insights

The shift toward sustainable cosmetic systems has become a strategic priority in response to rising environmental pressures, biodiversity loss, and regulatory demands for traceability and responsible sourcing. This review critically examines the Brazilian sustainability model in the cosmetics industry, focusing on three key pillars: (i) traceability and certification of origin aligned with international standards; (ii) community partnerships and equitable value sharing; and (iii) technological innovation tailored to local biodiversity contexts. It synthesizes scientific articles, regulatory documents, and industry reports published mainly between 2005 and 2025, including international certification schemes (COSMOS, ECOCERT, NATRUE, IBD) and Brazilian biodiversity laws. Quantitative export data show that Brazil’s cosmetic industry surpassed US$ 300 million in exports to major markets, emphasizing the global importance of sustainability-driven competitiveness. This study presents a conceptual framework combining biodiversity-based innovation, socio-environmental governance, and certification systems as a unique sustainability pathway distinct from traditional green cosmetic strategies. The review highlights technical challenges such as supply chain traceability, harmonization of international standards, regulatory asymmetries, and the scalability of community-based value chains. The findings indicate that Brazil’s model offers a hybrid sustainability architecture that combines biotechnological innovation, fair-benefit sharing mechanisms, and compliance with international standards. Future research should focus on quantitative impact assessment metrics, life-cycle evaluations of biodiversity-derived ingredients, and mechanisms for regulatory convergence to improve industrial scalability and global market integration.