Enhancing lung cancer screening through ‘saved by the scan’: insights from a multipronged public service advertising campaign

This multipronged, bilingual SBTS campaign was associated with increased LDCT use in a predominantly Hispanic community, highlighting the potential of health system-led, minority-focused implementation efforts to enhance LCS uptake. Digital media yielded modest conversion rates but substantial reach, supporting their role as a complementary strategy to traditional media in minority-focused screening implementation campaigns.