Promoting Sustainable Consumption in Fashion With AI

Artificial intelligence-powered virtual digital wardrobes encourage sustainability by enabling customers to make better decisions about their wardrobe management and fashion consumption. These platforms encourage less waste, longer product usage, and responsible purchasing by combining AI with personalized suggestions, lifecycle evaluation, gamification, and integration with circular models like resale and leasing. The chapter describes system architectures that facilitate industry-wide data sharing, platform-level analytics, and consumer-level nudges for supply chain efficiency and transparency. Scalability, data protection, and the requirement to democratize these technologies globally are major obstacles.