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Fragrance blogging is a popular digital genre that has to deal with the challenges of verbal olfactory description. Perfume reviews initiate discussion of smells, which means that this discourse falls into the category of evidentiality. Fragrance bloggers interpret a smell by describing their contact with its source, their individual experience, and appeal to the collective knowledge about it. The linguistic pragmatic approach to evidentiality made it possible to cover the macrocategory of deixis and describe the semantics of olfactory discourse in terms of intertextual, situational, and axiological components. As part of sensory discourse, the category of evidentiality allowed the authors to structure the information on various aspects of olfactory semantics. The semantic structure of olfactory discourse was applied to 28 texts from four Russian-language perfume review blogs. The semantic analysis of the verbal semiotic means of evidentiality focused on the evidential components of meaning integrated into the discourse analysis methodology. The methodology examined the methods of identifying the olfactory source in relation to the smell description modes in perfume review blogs. The research revealed three meanings of evidentiality. Personal certification was related to the immediate experience of the blogger. The derivability of judgments referred to the qualification and classification bases for the particular olfactory response, i.e., the main note, the group affiliation, etc. Finally, the indirect evidence indicated the blogger’s awareness of the collective experience regarding the smell. The methodology for analyzing fragrance blogs proved the importance of evidentiality as a category that emphasizes the situational involvement in olfaction.