THE EFFECT OF ORGANIZATIONAL SUPPORT ON EMPLOYEE CREATIVITY: MODERATING ROLES OF TRUST IN ORGANIZATION AND PSYCHOLOGICAL OWNERSHIP

This study aims to investigate the relationship between Perceived Organizational Support (POS) and Employee Creative Behavior (ECB), focusing on the moderating roles of Trust in Organization (TiO) and Psychological Ownership (PO). The survey study of 409 employees from Turkish companies conducted in 2023 uses Exploratory factor analysis (EFA), correlation analysis, regression analysis, and PROCESS Model 1 to test direct and moderation hypotheses.The results confirm a direct positive relationship between POS and ECB, emphasizing the critical role of organizational support in fostering employee creativity. Additionally, TiO and PO significantly moderate this relationship, with higher levels of trust and ownership amplifying the effect of POS on ECB. Although the study is limited by its cross-sectional design and geographic focus on Turkey, it provides valuable insights into the mechanisms that drive creativity in organizations, offering a more nuanced understanding of how support, trust, and ownership interact to promote creative behaviors. The findings suggest that organizational leaders should focus not only on providing support but also on cultivating a high-trust environment and fostering a sense of psychological ownership among employees to maximize creativity. This study fills a gap in psychology and management literature by examining the relationship between POS and ECB, emphasizing the crucial roles of trust and ownership as moderators in fostering employee creativity. It also explores these dynamics within the context of a developing country, specifically Turkey, to enhance the generalizability of POS-ECB findings.