Tourism Development and Visitor Demand in Hanoi: Implications for Designing Experiential Tourism Products

This study analyzes the current situation and needs of tourists visiting Hanoi during the period from 2021 to 2025. Data were collected from annual summary reports relevant to the research field and from surveys of 100 tourists visiting Hanoi. Based on the findings, the study proposes diversifying tourism products to attract more visitors to Hanoi in the future.