FROM TEXT TO ALGORITHM: THE EVOLUTION OF PEDAGOGICAL PRACTICES IN THE DIGITAL SOCIETY

This article analyses the transformation of pedagogical approaches in the context of digitalisation of education. The study focuses on the practical implementation of digital technologies, shifting the focus from theoretical paradigms to analysis of specific tools and methods. The aim of the work is to identify effective practices of integrating information technologies into the educational process and to assess their impact on the quality of education based on empirical data. The methodological basis consisted of systematic, conceptual and discursive approaches, as well as analysis of the results of the survey conducted among students of the university. The article considers technologies such as artificial intelligence, chatbots, gamingisation, micro-learning, virtual and augmented reality and adaptive systems. It is concluded that modern education is moving towards personalisation, practice-orientation and flexibility, where digital tools are not a substitute for teaching, but a powerful means of enhancing traditional learning, increasing its accessibility and efficiency. Emphasis is placed on the need to prepare teachers for new environments.