Search for a command to run...
This report maps the CoSTAR creative technology R&D ecosystem based on stakeholder interviews, emphasising the importance of understanding users as a foundation for effective service design. Interviews with representatives across the CoSTAR labs, involving Realtime, National and Live Lab, were conducted in the period of April-May 2025. The thematic analysis of the interview transcripts resulted in the creation of seven personas that engage with the CoSTAR network: five of them are user personas as followed: 1) The Production-Led Innovator captures the main user type of CoSTAR that blends creativity, technology, and commercial desires; 2) The Cultural Experimenter focuses on the capabilities of creative technology for audience experience; 3) The Pipeline Builder build tools that shape the creative production pipelines; 4) The Platform Pioneer fosters early-stage validation by enabling diverse real-world scenarios; 5) The Grassroot Catalyst is the fertiliser layer of the ecosystem. The last two of them are affiliated personas are as follows: 6) The Enabler sustains the creative technology ecosystem by providing the financial, strategic, and structural conditions; 7) The Researcher finds innovative connections with their expertise to explore the capabilities of creative technology.