Motivational Mechanisms in CDIO-Based Sustainability Education: Effects of Experiential and AI-Supported Learning on Interest and Satisfaction

Higher education institutions are expected to cultivate graduates capable of addressing sustainability challenges through innovation, collaboration, and digital competence. However, many business programs struggle to integrate experiential authenticity, intelligent technologies, and collaborative learning into coherent instructional models, limiting students’ intrinsic motivation and sustainability-oriented competence development. This study aims to examine how experiential learning, artificial intelligence-assisted collaborative learning, and team-based learning operate within the Conceive–Design–Implement–Operate instructional framework to influence learning interest and learning satisfaction in a sustainability-oriented business course. Survey data from 217 undergraduate students were analyzed using confirmatory factor analysis, structural equation modeling, and moderated regression analysis. The results indicate that both experiential and AI-supported collaborative learning positively enhance students’ learning interest, which partially mediates their effects on learning satisfaction. Team-based learning strengthens the experiential pathway but does not significantly moderate the AI-assisted pathway. These findings clarify differentiated motivational mechanisms within structured instructional systems and provide theoretical support for designing digitally enhanced sustainability education.