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The Indian fashion industry, valued at USD 100 billion, faces pressing sustainability challenges, including resource depletion, labor issues, and excessive textile waste. This study explores the potential of circular fashion in advancing Sustainable Development Goal 12 (SDG 12) by promoting responsible consumption and production. Through consumer surveys, business insights, and interviews with eco-entrepreneurs, the research examines awareness, adoption barriers, and opportunities in circular fashion. Findings reveal growing consumer interest in sustainable apparel, yet concerns about product quality, hygiene, and brand credibility persist. Businesses acknowledge the potential of circular models but struggle with skill shortages, inventory management, and sanitation costs. The study highlights the need for policy interventions, investment in recycling technologies, and consumer education to accelerate circular fashion adoption. By embracing reduce, reuse, and recycle principles, India's fashion sector can transition towards a more sustainable and resilient future.
Published in: Advances in computational intelligence and robotics book series