A STUDY ON THE ROLE OF FINANCIAL TECHNOLOGY (FIN TECH) IN ENHANCING BANKING SERVICES

Financial Technology (FinTech) has significantly transformed the global banking landscape by integrating advanced digital innovations into traditional financial systems. This study explores the role of FinTech in enhancing banking services, focusing on operational efficiency, customer experience, accessibility, and financial inclusion. The adoption of technologies such as mobile banking platforms, artificial intelligence, blockchain, and big data analytics has enabled banks to streamline processes, reduce transaction costs, improve risk management, and deliver personalized financial solutions. The research highlights how FinTech innovations strengthen service quality by enabling real-time transactions, secure payment systems, and data-driven decision-making, thereby increasing customer satisfaction and institutional competitiveness. Additionally, FinTech contributes to expanding financial access among underserved populations by offering low-cost digital services and alternative credit assessment models.