HUMANISTIC PERSONALITY IN THE ERA OF GLOBALIZATION: THE ROLE OF HIGHER EDUCATION AND THE CASE OF AZERBAIJAN

This study explores the process of forming a humanistic personality in the context of globalization, analyzing the strategic role of higher education and examining the Azerbaijani experience. The research highlights that the acceleration of global integration and digitalization inevitably transforms humanistic values. Within this framework, contemporary international theoretical approaches–humanistic psychology, social-constructivist models, and global citizenship concepts-and their influence on higher education curricula are thoroughly discussed. The study employed a mixed-methods approach, including document analysis, expert interviews, and student surveys, to assess the current state of humanistic competencies in Azerbaijani universities. The results indicate that, although curricula include humanistic components, the development of key competencies-such as empathy, critical thinking, multicultural communication, and social responsibility-still faces practical and methodological challenges. Comparisons with European universities revealed significant differences in curriculum design, pedagogical strategies, application of interactive teaching technologies, and opportunities for practical training. Based on the findings, the study proposes curriculum reforms, broader implementation of student-centered and interactive teaching methods, expansion of socio-cultural projects, and enhanced international collaboration to strengthen the development of humanistic personalities in Azerbaijani higher education. This research has both theoretical and practical significance, emphasizing the importance of preparing ethically responsible, socially engaged, and globally competent graduates in a globalized and digital environment.