News content analysis of 161.ru

This article aims to identify the distinctive features of news material presentation, thematic preferences, genre diversity, as well as the degree of objectivity and reliability of information. The study reveals that the news content of the 161.ru online publication meets most criteria for modern news reporting, including timeliness, interactivity, brevity, and visual components. However, shortcomings were noted in content personalization and source verification. The publication actively utilizes social networks and messengers to disseminate news about Rostov-on-Don and Rostov Oblast while maintaining a consistent style and approach to news presentation. The analysis demonstrates uniformity in the media outlet's policy across different social platforms regarding texts and illustrations.