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Integrated Marketing Channels

20260 citationsBook Chapter

Authors

Saroj Kumar Datta · Galgotias University

Shamindra Nath Sanyal · Bennett University

Topics & Keywords

Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Publication Details

DOI: 10.1108/978-1-83753-048-920262015

Field-Weighted Citation Impact: 0.00

Integrated Marketing Channels | Researchclopedia