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This chapter explores the transformative impact of emerging technologies on hospitality marketing, tracing the sectors evolution from traditional, localised promotion to a dynamic, data driven and immersive ecosystem. It examines how innovations such as artificial intelligence, augmented l reality, blockchain and social media storytelling are reshaping guest engagement, brand reputation and operational efficiency. The discussion highlights the shift from mass messaging to personalised, predictive and adaptive marketing, emphasizing the importance of real time analytics, sentiment tracking and dynamic pricing. Through global case studies including Marriot's use of VR and AL, Accor's blockchain based loyalty programmes, among others, the chapter illustrates how technology adoption is tailored to local contexts while reflecting global trends. The chapter concludes by proposing s strategic framework for responsible technology adoption, stressing the need for digital maturity, staff training, cross functional integration, and alignment with brand identity and guest expectations.