THEORETICAL AND PRACTICAL ASPECTS OF ASSESSING THE DIGITAL MATURITY OF COMPANIES IN THE HIGH-INTELLECTUAL SERVICES SECTOR UNDER CONDITIONS OF INNOVATIVE DEVELOPMENT

The paper examines the theoretical and practical aspects of assessing the development of digitalization in companies operating in the field of highly intellectual services under conditions of innovative development. In the modern information-networked digital environment, digital technologies and artificial intelligence increasingly determine the sustainability, adaptability, and competitiveness of service companies. This is particularly relevant for intellectual service firms, whose activities are based on knowledge-intensive processes, analytical decisionmaking, consulting, and the creation of high value-added services. Special attention is paid to the key success factors of digital transformation, including awareness of the necessity for digital change, the availability of highquality IT infrastructure, the development of digital competencies, and the training of highly qualified personnel in the field of big data analytics. These factors form the foundation for effective service activities, management consulting, and the implementation of high-technology projects, especially in the context of developing an integrated digital transformation strategy aimed at increasing digital maturity and ensuring business readiness for the digital transformation of the economy. Digital transformation is interpreted as a systemic and continuous process that affects strategic management, business models, organizational structures, human resources, intelligent workflows, data usage, and corporate culture. The paper substantiates the expediency of distinguishing four levels of digital maturity adapted to the service sector, reflecting the gradual evolution of companies toward full digital integration. Emphasis is also placed on the importance of structured diagnostic tools, including employee-based surveys and the use of artificial intelligence technologies for business analytics, as essential instruments for assessing digital readiness and supporting sustainable development in the intellectual services sector. This approach contributes to a more consistent alignment between strategic objectives, digital capabilities, and innovation-driven growth in service-oriented businesses.