GeoHikes: Lessons from a long-term, place-based geoscience communication initiative in Ontario, Canada

GeoHikes is a place-based geoscience communication initiative designed to connect non-specialist audiences with geoscience through short outdoor experiences supported by accessible digital resources. Developed through partnerships between academics, professional geoscientists, educators, and community organisations, GeoHikes combine self-guided walks with mobile-friendly virtual field trips that highlight geoscience in familiar landscapes, including urban settings and recreational trails. These virtual field trips can be viewed on http://geoscienceinfo.comOver the past decade, the programme has expanded to nearly 60 virtual field trips across Ontario, reaching diverse audiences through in-person engagement, online platforms, and public events. We reflect on the key challenges and successes of sustaining and scaling a long-term geoscience communication effort, including co-creation with communities, balancing scientific rigour with accessibility, and fostering emotional connection through place and narrative. We discuss lessons learned and identify transferable approaches for effective, community-centred geoscience communication.