CULTURAL DIPLOMACY AND DIASPORA POLITICS: INDIA’S SOFT POWER TOOLS IN GLOBAL OUTREACH

This paper explores how India employs cultural diplomacy and diaspora politics as major components of its soft power strategy in contemporary international relations. Drawing upon soft power theory, the study examines how India’s cultural heritage, democratic identity, and global diaspora networks contribute to its international influence. Through initiatives such as global yoga promotion, educational exchanges, cultural festivals, and structured diaspora engagement platforms, India seeks to enhance its global image and strategic partnerships. The paper argues that cultural appeal combined with diaspora engagement creates a sustainable framework for influence beyond military or economic means. However, effective coordination and credibility remain essential for long-term impact.