Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

Outdoor temperature and marketing mix in retailing

20260 citationsJournal Article

Authors

Octavio Escobar

Régis Chenavaz · Time Domain (United States)

Stanko Dimitrov · University of Waterloo

Topics & Keywords

Consumer Retail Behavior Studies Marketing and Advertising Strategies Conferences and Exhibitions Management

Publication Details

Published in: Applied Economics

DOI: 10.1080/00036846.2026.2645243

Field-Weighted Citation Impact: 0.00

Outdoor temperature and marketing mix in retailing | Researchclopedia