TOURISMDEVELOPMENTASASTRATEGICTOOLFORINTERNATIONALBUSINESS:OPPORTUNITIES,CHALLENGESANDINNOVATIONINTHECASEOFUZBEKISTAN

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Tourismdevelopmentisincreasinglyrecognizedasastrategicinstrumentforstrengtheninginternationalbusinessrelationsandstimulatingeconomicgrowth.InUzbekistan,tourismhasbecomeoneoftheprioritysectorsoftheeconomy,supportedbyreformsaimedatimprovinginfrastructure,enhancingservicequality,andpromotingthecountry’sculturalandhistoricalheritageontheglobalstage.Thisstudyexaminestheroleoftourismdevelopmentasastrategictoolforinternationalbusiness,focusingonopportunities,challenges,andinnovativeapproachesinthecontextofUzbekistan.Theresearchhighlightskeyopportunitiessuchasgrowinginternationaldemand,richculturalheritage,andgovernmentsupportfortourisminitiatives.Atthesametime,itdiscussesexistingchallengesincludinginfrastructurelimitations,servicequalitygaps,andtheneedfordigitaltransformationintourismmanagement.Thepaperalsoexploresinnovativesolutionssuchasdigitaltourismplatforms,sustainabletourismpractices,andpublic–privatepartnershipsthatcanenhanceUzbekistan’scompetitivenessintheglobaltourismmarket.Thefindingssuggestthatstrategictourismdevelopmentcansignificantlycontributetoexpandinginternationalcooperation,increasingforeigninvestment,andstrengtheningthecountry’spositionintheglobaleconomy.

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Published in: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.19018205

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TOURISMDEVELOPMENTASASTRATEGICTOOLFORINTERNATIONALBUSINESS:OPPORTUNITIES,CHALLENGESANDINNOVATIONINTHECASEOFUZBEKISTAN

Authors

Abstract

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Publication Details