Understanding university teachers’ continuance of an AI teaching assistant: an integrated TTF–TAM–ECM model in higher education

20260 citationsJournal Articlegold Open Access

Authors

Zeru Liu · University of Science and Technology Liaoning

Sha Cao · University of Science and Technology Liaoning

Jingwei Zhang · University of Science and Technology Liaoning

Thanawan Phongsatha · Assumption University

Satha Phongsatha · Assumption University

Abstract

The study advances post-adoption theory in AI-supported teaching and highlights implications for teacher professional development, AI system design, and institutional digital transformation.

Topics & Keywords

AI in Service Interactions Online Learning and Analytics E-Learning and COVID-19

UN Sustainable Development Goals

Quality Education

Publication Details

Published in: Frontiers in Psychology

Volume 17, pp. 1765263-1765263

DOI: 10.3389/fpsyg.2026.1765263

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