Call for Papers: Generative Artificial Intelligence, Synthetic Data, and Synthetic Respondents in Marketing and Market Research

IMPORTANT DEADLINESSubmission of Full Paper: until September 30, 2026Initial decision sent to authors: by November 30, 2026Deadline for revised papers: February 10, 2027 Notification of acceptance: by March 31, 2027Deadline for final versions: April 30, 2027 GUEST EDITORSEduardo Mesquita – Escola Superior de Propaganda e Marketing (ESPM), Brazil (eduardo.mesquita@espm.br)Marcelo L. D. S. Gabriel – Escola Superior de Propaganda e Marketing (ESPM), Brazil (marcelo.gabriel@espm.br)Evandro L. Lopes - Escola Superior de Propaganda e Marketing (ESPM), Brazil (evandro.lopes@espm.br)Joseph F. Hair Jr. - University of South Alabama (USA), United States (jhair@southalabama.edu)Misty Sabol - University of South Alabama (USA), United States (msabol@southalabama.edu) BAR EDITOR-IN-CHIEFRicardo Limongi – Universidade Federal de Goiás, Brazil (ricardolimongi@ufg.br)