REVITALIZING ‘ADAT BASANDI SYARAK, SYARAK BASANDI KITABULLAH’ PHILOSOPHY IN KEMINANGKABAUAN SUBJECT: SHAPING RESILIENT HALAL ENTREPRENEURSHIP FOR STUDENTS IN THE DIGITAL ERA

The rapid expansion of the digital economy and increased global market volatility require a generation of student entrepreneurs who possess both digital adaptability and strong ethical foundations. In West Sumatra, the Keminangkabauan subject has a strategic role as a transmitter of cultural values. However, its implementation remains limited to historical and artistic aspects, making it disconnected from contemporary economic challenges. This study aims to reconstruct and revitalize the Minangkabau philosophical principle called Adat Basandi Syarak, Syarak Basandi Kitabullah (ABS-SBK) so that it can serve as a conceptual foundation for halal entrepreneurship education in the digital era. Using qualitative library research, the study synthesizes data from local curriculum documents, classical adat manuscripts, and national and international literature on Islamic economics and ethnopedagogy. The findings show that ABS-SBK positions halal as an integrated moral framework that combines religious compliance with social propriety, creating a unique value proposition for the global market. The complementary philosophy, Alam Takambang Jadi Guru, also provides an epistemological orientation that supports student adaptability amid digital market volatility. The study concludes that a pedagogical shift from textual teaching to a Digital Ethno-preneurship model is essential for developing ethical and resilient student entrepreneurs rooted in local wisdom.