Full Presence Analytical Framework (FPAF): Research Tool

Full Presence Analytical Framework (FPAF) is a methodological tool designed to analyse forms of presence of individuals and institutions associated with the Catholic Church in social media environments. The framework was developed in response to the growing importance of digital communication in the life of ecclesial communities and institutions. FPAF distinguishes three forms of digital presence: "self-presentational presence", "informational presence", and "communicative presence". Each form is operationalized through a set of observable indicators that enable researchers to identify how analysed actors function in social media communication. The purpose of the framework is not to normatively evaluate this activity but to provide an analytical instrument allowing systematic comparison of different forms of digital presence. This repository contains the conceptual description of the framework, the indicator codebook, methodological guidelines and a diagram of the model. The framework is intended to support empirical research on digital religion, ecclesial communication and media studies.