Influencing Driver Behaviour through Digital Warning Systems: An Industry Case Study of Intermatic d.o.o.

Digital warning systems are increasingly used to improve traffic safety by influencing driver behaviour in urban environments. This paper examines how radar-based speed displays and warning systems contribute to raising driver awareness and promoting safer driving practices. Using an industry case study of Intermatic d.o.o., the research is based on a qualitative, semi-structured interview with the company’s director, complemented by insights from student-led project activities conducted in cooperation with the company. The study explores managerial perspectives on the design, deployment, and perceived behavioural effects of digital warning systems, as well as key challenges related to implementation, data interpretation, and stakeholder cooperation. The findings highlight the role of interactive feedback, contextual placement, and data-supported decision-making in shaping driver responses. The paper contributes to the literature on smart mobility and traffic safety by offering practice-oriented insights into how digital warning technologies can support sustainable urban mobility and safer road environments.