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Sponsored search auction design beyond single utility maximization

20260 citationsJournal Article

Authors

Changfeng Xu · Shanghai Key Laboratory of Trustworthy Computing

Changfeng Xu · Shanghai Key Laboratory of Trustworthy Computing

Chao Peng · Shanghai Key Laboratory of Trustworthy Computing

Chenyang Xu · Shanghai Key Laboratory of Trustworthy Computing

Chenyang Xu · Shanghai Key Laboratory of Trustworthy Computing

Zhengfeng Yang · Shanghai Key Laboratory of Trustworthy Computing

Topics & Keywords

Auction Theory and Applications Consumer Market Behavior and Pricing Game Theory and Applications

Publication Details

Published in: Journal of Computer and System Sciences

Volume 160, pp. 103798-103798

DOI: 10.1016/j.jcss.2026.103798

Field-Weighted Citation Impact: 0.00

Sponsored search auction design beyond single utility maximization | Researchclopedia