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In the contemporary business environment, ensuring long-term success in the marketplace requires more than merely possessing a competitive advantage and producing demanded goods. Market conditions can change rapidly, and it is precisely strategic marketing activities that enable enterprises to anticipate such changes and ensure the stability of their operations. The lack of stable instrumental and methodological support for modern strategic marketing activities of enterprises, which would allow them to take into account emerging challenges and the high turbulence of the business environment, actualizes the need for further scientific research and improvement of the theoretical and methodological framework of strategic marketing activities of domestic enterprises. One of the primary tasks in this context is the clarification of the categorical and conceptual apparatus. The article refines the definition of the essence of strategic marketing activities, which are proposed to be understood as a systemic set of business processes aimed at ensuring the achievement of an enterprise’s strategic goals and a specified level of competitiveness in the medium- and long-term through the use of marketing tools. Such an interpretation of the essence of strategic marketing activities makes it possible to focus on marketing instruments and means of achieving the strategic objectives of the enterprise. The structural elements of strategic marketing activities are systematized and include analytical, marketing, and managerial components. The essence of each element of strategic marketing activities is clarified. A detailed specification of the components of the structural elements of strategic marketing activities is necessary for the formation of an appropriate mechanism for their implementation. The author’s proposals presented in the article can serve as a basis for further scientific research on the strategic activities of domestic enterprises and may also be applied in the practical activities of business entities operating in various sectors of the economy.