Metropolis and Identity: An Analysis of Contemporary Market-Society

Urban space foregrounds the knowledge-workers for producing the sign value of goods.Urban residents construct their identities through patterns of consumption and their market positions.People produce objects thinking about their market profitability.Privatisation and commodification are key features through which capitalist markets extend into new spatial contexts.All these facets compel individuals to negotiate intricate forms of society.Individual freedom and rationality form connections with market relations.Individuals gain new status and power in the changing scenarios.Reflexive modes of production create new consumer ethos.This integrates numerous people into a nexus of information, thereby increasing the possibilities of impersonal demeanour.Furthermore, contemporary economic sociology intensifies the production of recreational items.The present paper will analyse the transformation of individual identity in a market-oriented urban space.