Adolescents’ intention to reduce alcohol use: a health belief model approach to cancer prevention

The study's results provide valuable insights into adolescent alcohol consumption across Europe, leading to the formulation of concrete guidelines for future prevention campaigns regarding target groups (e.g. age, country), messaging, and framing. Specifically, future alcohol prevention campaigns could emphasize long-term health benefits and aim to increase adolescents' perceptions of self-efficacy to refrain from initiating or to reduce alcohol consumption.